|
Week - 1
|
An inroduction to branding |
|
Week - 2
|
Product and brand |
|
Week - 3
|
Brand personality and image |
|
Week - 4
|
Brand extension of brand delisting |
|
Week - 5
|
Consumer behaviour and brand |
|
Week - 6
|
The process of brand management |
|
Week - 7
|
Mid-term exam |
|
Week - 8
|
Positioning |
|
Week - 9
|
Brand Culture |
|
Week - 10
|
Brand achitecture |
|
Week - 11
|
Analiysing the sucess of different brands |
|
Week - 12
|
Unsuccessful brands and brand life cycle |
|
Week - 13
|
Discussion on branding |
|
Week - 14
|
Future of branding |
Anadolu Info Package 
Turkish
English