Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing and its role
Week - 2	History of marketing thought and practice
Week - 3	Strategic marketing plan
Week - 4	New product development and product life cycle.
Week - 5	Developing competitive advantage and strategic focus
Week - 6	Consumers, market segmentation and target market
Week - 7	Marketing program
Week - 8	Branding and positioning
Week - 9	Services
Week - 10	Advertising,sales promotion and public relations
Week - 11	New products and innovation
Week - 12	Ethics and social responsibility in marketing strategy
Week - 13	Marketing implementation and control
Week - 14	Develop and maintain long-term customer relationships