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Week - 1
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Intro-to-Class and Being Social Scientist |
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Week - 2
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1-Defining Marketing,
2-Domain of Marketing,
3-Marketing: Convict or Savior of Global Crises, |
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Week - 3
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4-A Generic Concept of Marketing,
5-Marketing as Exchange |
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Week - 4
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6-Evolution of the Marketing Concept ,
7-How Modern is Modern Marketing? Marketing’s Evolution and the Myth of the “Production Era” |
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Week - 5
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8-Symbols for Sale,
9-Symbols of Substance, Source and Sorcery |
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Week - 6
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10-Social Class and Consumer Behavior ,
11- Demographics and Socio-Economic Status Groups
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Week - 7
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Midterms |
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Week - 8
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13-From Marketing Mix to Relationship Marketing Marketing: Towards a Paradigm Shift in Marketing
14-Relationship Marketing as a Paradigm Shift: Some Conclusions from the 30R Approach
15- Foundations of Relationship Marketing: Interaction and Network Approaches |
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Week - 9
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16-Relationship Marketing Defined? An Examination of Current Relationship Marketing Definition ,
17-Exit Services Marketing-Enter Service Marketing |
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Week - 10
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18-Consumer Equity in Relationship Marketing ),
19-Is Relationship Marketing for Everyone? ,
20-Relationship Marketing as an Ethical Approach: Philosophical and Managerial Considerations |
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Week - 11
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21-Social Networks as A Tool for Relationship Marketing ,
22-Using Information Technology in Relationship Marketing and Contextual Marketing |
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Week - 12
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23-Marketing Myopia ,
24-Facts and Fallacy in Retention Marketing |
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Week - 13
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Overal Review of the Semester |
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Week - 14
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Final Exams |
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