Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Changing Competitions and Brand as a Added Value
Week - 2	Basic Concepts: Brand Awareness, Associations, Identity, Personality, Image
Week - 3	Basic Concepts: Brand Awareness, Associations, Identity, Personality, Image
Week - 4	Brand Management and Building
Week - 5	Brand Identitiy Models
Week - 6	Brand Identity Models
Week - 7	Communication Strategy Towards Branding: Brand Positioning
Week - 8	Consumer Behaviour and Brands
Week - 9	Brand Management and Integrated Communications
Week - 10	Brand Managment and Integrated Communications
Week - 11	Corporate Communication and Brand Management
Week - 12	Business Management and Brand Management
Week - 13	Brand Management in Turkey
Week - 14	Brand Management in Turkey