| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
The mode of delivery of this course is distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional program component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 midterm exam, 1 final exam, 1 assignment |
| Work Placement |
Not Applicable |
| Catalog Content |
What is brand?; Product and brand differentiating dimensions; Branding concept, brand associations; Relationship between brand and corporate brand; Brand building and management: brand management basic principles, brand identity, brand extension strategies; Brand status; Brand architecture; Brand management models; Brand communication; Brand messages strategy; Corporate culture and brand communications, integrated communication tools and applications. |
Anadolu Info Package 
Turkish 
English