|
Week - 1
|
Introduction |
|
Week - 2
|
Corporate objectives and marketing planning |
|
Week - 3
|
Marketing as a Value Creation Process |
|
Week - 4
|
Customer value |
|
Week - 5
|
Competitive advantage and strategy |
|
Week - 6
|
Product decisons and strategy |
|
Week - 7
|
Price decisons and strategy |
|
Week - 8
|
Distribution decisons and strategy |
|
Week - 9
|
Promotion decisons and strategy |
|
Week - 10
|
Midterm exam |
|
Week - 11
|
Positioning and Branding |
|
Week - 12
|
Value chain and marketing |
|
Week - 13
|
Strategies for growth |
|
Week - 14
|
Case studies |
Anadolu Info Package 
Turkish
English