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Week - 1
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Globalization and Emerging Global Marketplace |
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Week - 2
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Reasons for Globalization for Business and brands |
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Week - 3
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Globalization Process and patterns |
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Week - 4
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The Importance of Culture in Global Marketing Communications |
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Week - 5
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Organisational Structures and Planning Systems in Global Marketing Communications
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Week - 6
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Influences of Economical and Legal Factors on Global Marketing Communications
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Week - 7
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Global Advertising: Global Advertising Strategies
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Week - 8
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Global Brand Management and Branding and Packaging Strategies |
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Week - 9
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Global Public Relations and Publicity
|
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Week - 10
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The Importance of Trade Fairs and Exhibitions in Global Marketing Communications
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Week - 11
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Sponsorship Activities for Global markets |
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Week - 12
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Global Media and New Media
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Week - 13
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Social Responsibility and Ethics in Global Marketing Communications |
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Week - 14
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Analysis of Global Communication Campaigns |
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