Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to the course
Week - 2	Definition and the scope of the concept of reputation
Week - 3	The relationship of corporate image, identity and reputation
Week - 4	The relationship of corporate culture, behaviour and reputation
Week - 5	The importance of corporate reputation in public relations
Week - 6	Reputation components: Emotional attraction, products and services
Week - 7	Reputation components: Financial performance
Week - 8	Reputation components: Vision and leadership
Week - 9	Reputation components: Work environment
Week - 10	Reputation components: Social responsibility
Week - 11	Measurement of reputation
Week - 12	Case study analyses
Week - 13	Case study analyses
Week - 14	General review