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Week - 1
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Customer Relationship Management: Definition, Scope, Importance |
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Week - 2
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Customer Relationship Management: Definition, Scope, Importance |
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Week - 3
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Communication with Customers and Its Dimensions |
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Week - 4
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Customer Loyalty and Quality in Services |
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Week - 5
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Customer Loyalty and Quality in Services |
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Week - 6
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Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations |
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Week - 7
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Midterm Exam |
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Week - 8
|
Strategic Approach in Customer Relations Planning and Implementation Process of Customer Relations |
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Week - 9
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Organizational Culture and Customer Relations |
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Week - 10
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Organizational Culture and Customer Relations |
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Week - 11
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Customer Relationship Management Applications |
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Week - 12
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Customer Relationship Management Applications |
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Week - 13
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Problems Encountered in Customer Relations and Solutions . |
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Week - 14
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Final Exam |
Anadolu Info Package 
Turkish
English