|
Week - 1
|
Describing and Classifying events |
|
Week - 2
|
The characteristics of event products |
|
Week - 3
|
Events stakeholders |
|
Week - 4
|
Event marketing plans and strategies |
|
Week - 5
|
Marketing information systems in events |
|
Week - 6
|
Event product |
|
Week - 7
|
Event distribution |
|
Week - 8
|
Pricing in Events |
|
Week - 9
|
Event Promotion |
|
Week - 10
|
People (consumer, volunteer and staff) in Events |
|
Week - 11
|
Event Process |
|
Week - 12
|
Physical Evidence |
|
Week - 13
|
Consumer behavior in events |
|
Week - 14
|
Impacts of events |