|
Week - 1
|
Customer relationship concepts and features |
|
Week - 2
|
Customer relationship concepts and features |
|
Week - 3
|
Communicating with customers |
|
Week - 4
|
Communication with consumers |
|
Week - 5
|
Customer Service and service quality |
|
Week - 6
|
Customer satisfaction, loyalty and retention |
|
Week - 7
|
Midterm |
|
Week - 8
|
CRM programs and application |
|
Week - 9
|
Customer complaint management |
|
Week - 10
|
Customer complaint management |
|
Week - 11
|
Measurement of customer relationships |
|
Week - 12
|
Measurement of customer relationships |
|
Week - 13
|
Customer-oriented organizational culture |
|
Week - 14
|
Final exam |
Anadolu Info Package 
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English