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Week - 1
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Introduction |
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Week - 2
|
E-commerce concepts and features |
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Week - 3
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E-pazarlama concepts and features |
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Week - 4
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E-Retailing Concept and Features |
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Week - 5
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The Development of E-Retailing in the World and in Turkey |
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Week - 6
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E-Retail Business Models |
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Week - 7
|
Midterm exam |
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Week - 8
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Understanding the Digital Consumer |
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Week - 9
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E-Store Design |
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Week - 10
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Security and Payment Systems in Electronic Shopping |
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Week - 11
|
Electronic Service (E-Service) and Electronic Customer Relationship Management (E-CRM) |
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Week - 12
|
Mobile Shopping |
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Week - 13
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Omnichannel Retailing and the Future of Retailing |
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Week - 14
|
Final exam |
Anadolu Info Package 
Turkish
English