Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The distinction between corporate communication and public relations
Week - 2	CC management paradigms I.
Week - 3	CC management paradigms II.
Week - 4	project
Week - 5	perception in CC
Week - 6	corporate reputation
Week - 7	Applying perception and reputation to CC goals.
Week - 8	project II
Week - 9	News value concept
Week - 10	News value concept in CC
Week - 11	Media relations
Week - 12	CC tools and functions.
Week - 13	Crisis communication, agenda management and investor relations.
Week - 14	Community relations.