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Week - 1
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Story and related concepts |
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Week - 2
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The importance of story in marketing communication |
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Week - 3
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Brand stories |
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Week - 4
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Story in destination marketing |
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Week - 5
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Storytelling in advertising |
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Week - 6
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Story and persuasion |
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Week - 7
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Practice |
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Week - 8
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Still image stories |
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Week - 9
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Native ad stories |
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Week - 10
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Story design and realism |
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Week - 11
|
Ad campaign stories |
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Week - 12
|
Digital storytelling |
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Week - 13
|
Practice |
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Week - 14
|
Evaluation |
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