|
Week - 1
|
communication process and its components |
|
Week - 2
|
definition of public relations and target audience |
|
Week - 3
|
Tools of Public relations |
|
Week - 4
|
Internal Public relations |
|
Week - 5
|
Public opinion and agenda setting |
|
Week - 6
|
Midterm |
|
Week - 7
|
Introduction to Advertising |
|
Week - 8
|
Advertising Types |
|
Week - 9
|
How does advertising function? |
|
Week - 10
|
Creative Dimensions of Advertising |
|
Week - 11
|
Message Strategies |
|
Week - 12
|
Appealing Advertising |
|
Week - 13
|
Production of Creative Advertising |
|
Week - 14
|
Creative Advertising Applications |
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