|
Week - 1 |
communication process and its components |
|
Week - 2 |
definition of public relations and target audience |
|
Week - 3 |
Tools of Public relations |
|
Week - 4 |
Internal Public relations |
|
Week - 5 |
Public opinion and agenda setting |
|
Week - 6 |
Midterm |
|
Week - 7 |
Introduction to Advertising |
|
Week - 8 |
Advertising Types |
|
Week - 9 |
How does advertising function? |
|
Week - 10 |
Creative Dimensions of Advertising |
|
Week - 11 |
Message Strategies |
|
Week - 12 |
Appealing Advertising |
|
Week - 13 |
Production of Creative Advertising |
|
Week - 14 |
Creative Advertising Applications |
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