Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Basic concepts and definitions
Week - 2	Categorization of corporate communication
Week - 3	Management communication, organizational communication, marketing communication
Week - 4	Corporate communication tools, technics and strategies
Week - 5	Corporate brand
Week - 6	Corporate identity, corporate image and corporate design
Week - 7	Corporate perception an reputation
Week - 8	Corporate culture
Week - 9	The adaptation of corporate culture and values to employees
Week - 10	Media relations
Week - 11	Shareholders communication
Week - 12	Crisis communication
Week - 13	Corporate social responsibility
Week - 14	Case study