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Week - 1
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Development of communication forms and tools; The rise and development of social media |
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Week - 2
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The building blocks of social media; The new aspects of communication and social media |
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Week - 3
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The impacts of social media |
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Week - 4
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Communication in social media and social media strategy |
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Week - 5
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Social media platforms and applications: Social networks |
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Week - 6
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Social media platforms and applications: Blogs |
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Week - 7
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Social media platforms and applications: Content communities |
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Week - 8
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Social media platforms and applications: Virtual worlds |
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Week - 9
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Social media platforms and applications: Collaborative authoring |
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Week - 10
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Public relations in social media |
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Week - 11
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Use of social media in public relations: Publicity, Reputation management, Crisis management |
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Week - 12
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Measurement processes in social media |
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Week - 13
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Metrics, key performance indicators and return on investment calculations |
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Week - 14
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Tools and platforms for evaluation and analysis |
Anadolu Info Package 
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