|
Week - 1 |
Introduction to the Course and Key Concepts |
|
Week - 2 |
Creativity and Strategic Communication: Conceptual Framework |
|
Week - 3 |
The Role and Importance of Creativity in Communication |
|
Week - 4 |
Psychological and Cognitive Foundations of Creativity |
|
Week - 5 |
The Relationship Between Creativity and Audience Analysis |
|
Week - 6 |
Creative Message Design and Meaning Construction |
|
Week - 7 |
Creativity in Communication |
|
Week - 8 |
Creative Communication Across Media and Platforms |
|
Week - 9 |
Creativity and Communication in Cultural Contexts |
|
Week - 10 |
Creative Thinking and Problem-Solving Approaches |
|
Week - 11 |
Techniques for Generating Creative Ideas |
|
Week - 12 |
Evaluation and Selection of Generated Ideas |
|
Week - 13 |
Case Studies of Successful Creative Campaigns and Messages |
|
Week - 14 |
General Evaluation and Final Discussion |
Anadolu Info Package 
Turkish 
English