Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing Communication Concept
Week - 2	Marketing Communication Management Approach
Week - 3	Communication Model & Process
Week - 4	Promotion Mix
Week - 5	Management of Promotion
Week - 6	Advertising and Marketing Commmunication
Week - 7	Advertising and Marketing Commmunication
Week - 8	Advertising Strategies
Week - 9	Public Relations and Publicitiy
Week - 10	Sales Management
Week - 11	Sales Promotion
Week - 12	Marketing Communication Management process
Week - 13	Ethic and Marketing Communication
Week - 14	Ethic and Marketing Communication