Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Corporate Reputation and the basic concepts associated with the concept of corporate reputation,the importance and benefits of corporate reputation
Week - 2	Approaches to Corporate Reputation
Week - 3	Corporate Reputation and stakeholders
Week - 4	Measurement of Corporate Reputation
Week - 5	Corporate reputation management
Week - 6	The role of corporate reputation in providing competitive advantage
Week - 7	Competitive Approach and Corporate Reputation
Week - 8	The role of public relations in the provision of corporate reputation
Week - 9	As in crisis management
Week - 10	Corporate reputation and social responsibility
Week - 11	Corporate reputation and employees
Week - 12	Corporate reputation and financial performance