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Week - 1
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Introduction to Industrial/B2B Marketing |
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Week - 2
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The Character of Industrial/B2B Marketing |
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Week - 3
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The Purchasing Function |
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Week - 4
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Organizational Buyer Behaviour |
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Week - 5
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Segmentation, Targeting and Positioning in Industrial/B2B Marketing |
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Week - 6
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Segmentation, Targeting and Positioning in Industrial/B2B Marketing |
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Week - 7
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Developing and managing products |
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Week - 8
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Industrial/B2B Marketing Channels |
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Week - 9
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Creating Customer Dialogue |
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Week - 10
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Communication via Advertising |
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Week - 11
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Sales and sales management |
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Week - 12
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Industrial/B2B Pricing and Bargain/Negotiation |
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Week - 13
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Evaluating marketing efforts |
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Week - 14
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Customer retention and loyalty |
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