|
Week - 1
|
Consumer Research and paradigms |
|
Week - 2
|
Judgement and Decision Making |
|
Week - 3
|
Judgement and Decision Making |
|
Week - 4
|
Exposure, Attention and Perception |
|
Week - 5
|
Exposure, Attention and Perception |
|
Week - 6
|
Memory |
|
Week - 7
|
Memory |
|
Week - 8
|
Learning/ Knowledge |
|
Week - 9
|
Learning/ Knowledge |
|
Week - 10
|
Attitudes, Persuasion and Behaviour |
|
Week - 11
|
Attitudes, Persuasion and Behaviour |
|
Week - 12
|
Emotions |
|
Week - 13
|
Emotions |
|
Week - 14
|
Self and Extended Self |