Akademik Dersler - İçerik

Explains the principal concepts and models related consumer behavior.
Defines consumer behavior concept.
Recognizes consumer behavior models.
Describes psychological, social,and cultural factors that effect consumer behaviors.
Analyzes the effects of reasons and results psychological, social, cultural and demographical factors on consumer decision process and the results of decision process.
Defines consumer decision process
Questions psychological, social, cultural and demographical factors that will effect the different steps of this process.
Evaluates how different behaviors of consumer encompass different results during the decision process.
Evaluates the relation between consumer behaviors and marketin practices.
Defines the consumer behaviors that shape marketing practices.
Questions how marketing practices are affected from these behaviors.
Exemplifies different marketing practices which are related to consumer behaviors and compares efficiency of these practices.
Analyzes how marketing practices effect consumer.