Akademik Dersler - İçerik

They will be able to understand what strategic management is.
explain the concept of strategic management.
express the phases of strategic management
recognize the different approaches related to strategic management.
They will be able to explain the internal and external context of strategy.
Examining the internal and external environment of the companies.
Define the relationships among vision, mision and the values.
Define the strategic direction.
They will be able to express business /competitive, corporate and international strategies.
Define the corporate strategies.
Explain strategic positions composed of low cost, differentiation and focusing.
Explain the important factors to penetrate international markets.
They will be able to evaluate the forming, implementing and controlling of strategies in the companies.
Establish the connection between the practice of the strategies and the structure and systems of the companies.
Establish the connection between the implementation of strategies and strategic leadership, institutional culture, human resources and the abilities of the company.
Define the different strategic evaluation and control techniques.