Akademik Dersler - İçerik

Explains the communication model and processes, and the principle concepts of marketing communication.
Explains the concepts of communication and its processes.
Recognizes communication model and its processes.
Defines marketing communication and its elements.
Describes the importance of marketing communication for organizations and consumers.
Discusses the differences between traditional and integrated marketing communication approaches and practices.
Explains traditional marketing communication approach and practices.
Describes integrated marketing communication approach and the reasons behind its development.
Questions the advantages and difficulties of integrated marketing communication.
Compares the traditional and integrated approaches with each other.
Defines the activities of marketing communication and evaluates these activities.
Describes advertising, public relations and publicity, sales promotion and personal selling as the promotion mix.
Questions the communication dimension of the other marketing mix elements, namely product, place and price.
Compares other marketing communication elements such as direct marketing, sponsorship, porpusefully marketing and brand placement.
Comments on new trends and practices of marketing communication.
Questions the changes in the consumers and their impact on marketing communication practices.
Evaluates the developments in technology and their impact on marketing communication.