Akademik Dersler - İçerik

Explains the concepts of social marketing.
Defines social marketing concept.
Recognizes the social marketing perspective and social marketing process.
Gives examples concerning the social marketing perspective.
Debates the development, importance and future of social marketing and social marketing practices.
Describes the developmental reasons of social marketing concept and social marketing practices.
Questions the importance of marketing by giving examples concerning social marketing practices
Compares the advantages and difficulties of social marketing.
Debates the role of social marketing in the future in marketing and business administration.
Evaluates the role of consumers in social marketing practices.
Interprets today's changing consumer habits.
Questions to what degree the consumers appreciate social marketing practices.
Evatuates the consumers’ effects on the development of social campaigns.
Analyzes and evaluates the social marketing campaigns.
Defines the concept of campaign and the design of campaign.
Investigates the campaign planning and the implementation process of campaign.
Analyzes the campaign cases and evaluates the results of these campaign cases.