Akademik Dersler - İçerik

Distinguishes the basic concepts used in media planning.
Explains the measurement methods of viewer-audience-reader.
Explains the basic concepts of media planning.
Defines the basic components of a media plan.
Designs basic and advanced analysis of a media plan.
Calculates the basic components.
Compares media expenditures.
Analyses the current situation.
Evaluates the decisions of strategic media planning.
Analyses and categorizes the target audience.
Plans a regional strategy.
Prepares a time schedule.
Plans the reach and the frequency.