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LO-1
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Able to explain the basic principles of digital advertising and artificial intelligence integration. |
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LO-2
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Able to analyze programmatic advertising processes and data-driven advertising models. |
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LO-3
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Able to explore AI-powered content production and ad optimization techniques. |
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LO-4
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Able to apply personalized ad targeting methods. |
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LO-5
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Able to learn basic analytics techniques to measure digital ad performance |