| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. YUSUF ZAFER CAN UĞURHAN |
| Mode of Delivery |
face-to-face |
| Prerequisites |
None |
| Courses Recomended |
None |
| Recommended Reading List |
The list will be given in the context of the course. |
| Assessment methods and criteria |
Midterm (30%), Practice (20%), Final Exam (50%) |
| Work Placement |
None |
| Catalog Content |
Introduction to Artificial Intelligence in Digital Advertising; Programmatic Advertising and Automated Buying; AI-Powered Content Creation (Applied); User Behavior Analysis and Personalization; Artificial Intelligence in Google and Social Media Advertising; Success Measurement and Reporting in Digital Advertising; Chatbots and Their Use in Advertising; Dynamic and Adaptive Ads with Artificial Intelligence; Ethics, Privacy, and AI-Supported Advertising; Future Advertising Strategies with Artificial Intelligence; Application: Designing an AI-Based Advertising Campaign. |
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