Akademik Dersler - İçerik

At the end of this course, the student will be able to understand and analyze consumer behavior by knowing the multiple factors that affect the theories of consumer psychology and consumer behavior.
The student associates various psychological theories such as behavioral learning theories, cognitive learning theories and attitude models with advertising and consumer behaviors.
Emphasizes and interprets the relationship between emotional, cognitive, economic, environmental factors and consumer behavior.
Observes and analyzes consumer behavior and consumption habits with psychological dimensions.