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LO-1
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Define the concepts related to customer relationship management |
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LO-2
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Will be able to explain the perspectives of a customer-oriented employee and customer-oriented management |
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LO-3
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Be able to determine the stages of Customer Relationship Management process |
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LO-4
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Be able to classify the technology elements necessary for Customer Relationship Management |
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LO-5
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Explain the importance of loyalty programs in customer relations |
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LO-6
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Explain how businesses can create an effective complaint management system |
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LO-7
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Will be able to decipher the differences between customer experience management and customer relationship management |