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LO-1
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1. The student will learn the strategies and images used in the subliminal messages by understanding the relationship between the subconscious and perception of the consumer and will have knowledge of the relationship between the five senses and the procurement decision process and the areas of neurometry and measurement methods. 1.1.Associates subconscious and persuasion strategies used in advertising. 1.2. Interprets the impact of subliminal advertising messages and the decision-making process. 1.3. The student will have information about what neuro-marketing is and information about the areas and methods of neuro-marketing. |