Akademik Dersler - Tanıtım

Last Updated: 24/03/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ316 - Advertising and Neuroscience	VI. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. GÜNAY MOTİF ATAR
Mode of Delivery	This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction
Week - 2		The human brain and its characteristicS, An overview of the brain, An overview of the functions and functioning of the brain
Week - 3		Brain and decision making process, Consciousness and subconscious
Week - 4		The relationship between our emotions and choices
Week - 5		Senses and purchasing, Five-dimensional brand
Week - 6		Rituals and branding
Week - 7		Somatic markers
Week - 8		Perception threshold and subliminal threshold, Subliminal perception
Week - 9		Subliminal advertising, Subliminal messages in advertising
Week - 10		What is neuromarketing? Most used areas of neuromarketing
Week - 11		How is neuroscience used in sales?
Week - 12		Some methods used in neuromarketing research (fMRI, EEG, Eye-tracking, EKG, MEG, Galvanic skin test, face coding)
Week - 13		Comparison of neuromarketing with traditional marketing methods, Advantages and limitations of neuromarketing
Week - 14		Case studies and application examples

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100