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LO-1
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Explains the fundamental concepts of public relations management and its function in the strategic management process. |
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LO-2
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Compares the quantitative and qualitative research methods used in public relations research. |
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LO-3
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Analyzes an organization’s internal and external environment in terms of organizational, market, and target audience characteristics. |
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LO-4
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Develops measurable communication objectives and positioning strategies aligned with corporate goals. |
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LO-5
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Prepares a strategic public relations plan integrating the stages of research, planning, implementation, and evaluation. |
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LO-6
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Develops proactive communication initiatives and defensive and response strategies for different target audiences. |
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LO-7
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Uses interpersonal communication, traditional media, and new media tools for public relations purposes. |
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LO-8
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Evaluates public relations activities in terms of effectiveness, ethical principles, and corporate reputation. |