| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ LÜTFİYE YAŞAR BİLİCİ |
| Mode of Delivery |
The course is delivered through face-to-face instruction. Theoretical lectures are supported by case studies, classroom discussions, and practical activities. |
| Prerequisites |
There are no prerequisites or co-requisites for this course. |
| Courses Recomended |
There are no specifically recommended optional programme components for this course. |
| Recommended Reading List |
Okay, A., & Okay, A. Public Relations: Concepts, Strategies and Practices.Peltekoğlu Balta, F. What Is Public Relations?Cutlip, S. M., Center, A. H., & Broom, G. M. Effective Public Relations.Grunig, J. E. (Ed.). Excellence in Public Relations and Communication Management. |
| Assessment methods and criteria |
Students’ achievement is assessed through a midterm examination and a final examination. |
| Work Placement |
There is no compulsory work placement or internship requirement for this course. |
| Catalog Content |
Key Concepts: Public relations management, Research, Ethics; Research Methods: Quantitative research, Qualitative research, New media; Analyses: Situation analysis, Organizational analysis, Market analysis, Target audience analysis; Strategic Planning: Goals, Objectives, Positioning, Action and response strategies; Communication Practices: Interpersonal communication, Traditional media, Publicity, New media. |
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