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LO-1
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Explains the concept of strategic framing in the context of public relations. |
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LO-2
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Evaluates the relationship between problem, situation and context in public relations. |
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LO-3
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Analyzes how the same communicative situation can be interpreted through different frames. |
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LO-4
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Interprets the impact of framing processes on strategic decision-making. |
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LO-5
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Distinguishes frames used in public relations practices. |
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LO-6
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Develops alternative framing approaches. |
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LO-7
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Assesses the contribution of strategic framing to message development and implementation processes. |