Akademik Dersler - Tanıtım

Last Updated: 04/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ328 - Strategic Framing Approaches in Public Relations	VI. SEMESTER	2 +2	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ LÜTFİYE YAŞAR BİLİCİ
Mode of Delivery	Face-to-face
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	none
Courses Recomended	none
Recommended Resources	Çetin, M., & Toprak, Y. E. (2016). Çerçeveleme kuramı bağlamında kamuoyu oluşturmada spin: birinci körfez savaşı. İletişim Kuram ve Araştırma Dergisi, (42), 213-232.Erdem, T. (2022). Çerçeveleme kuramı perspektifinden uluslararası basının Türk ekonomisine yaklaşımı: Al Jazeera ve BBC örneği. İletişim ve Toplum Araştırmaları Dergisi, 2(1), 43-57.Savaş, S. (2015). Bütünleşik kurumsal iletişimin bir unsuru olarak çerçeveleme. Akdeniz Üniversitesi İletişim Fakültesi Dergisi, (24), 148-167.Güran, M. S., & Özarslan, H. (2013). Çerçeveleme teorisinin halkla ilişkilerde kullanımı. Selçuk Üniversitesi Türkiyat Araştırmaları Dergisi, (34), 299-314.Kuan, D., Hasan, N. A. M., Zawawi, J. W. M., & Abdullah, Z. (2021). Framing theory application in public relations: The lack of dynamic framing analysis in competitive context. Media Watch, 12(2), 333-351.Chong, D., & Druckman, J. N. (2007). Framing theory. Annu. Rev. Polit. Sci., 10(1), 103-126.Kabha, R. (2026). Conceptualization of Framing Theory in Public Relations. Educational Research (IJMCER), 8(1), 01-09.Güran, M. S., & Özarslan, H. (2022). Framing theory in the age of social media. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (48), 446-457.Shekh, B. Application of Framing Theory in Public Relations: An Analysis on Rhetorical Perspective.Hallahan, K. (2011). Political public relations and strategic framing. In Political public relations (pp. 186-222). Routledge.
Work Placement	none
Aims of the Course	The aim of the Strategic Framing Approaches in Public Relations course is to teach students the fundamental concepts and approaches of framing theory and to equip them with the skills to analyze and design public relations messages and campaigns from a strategic framing perspective.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1	LO-1	Introduction: The Concept of Framing and Core Approaches	Lecture Question & Answer Discussion
Week - 2	LO-1 LO-7	Strategic Framing and Public Relations	Lecture Question & Answer Discussion
Week - 3	LO-2	Problem Definition in Public Relations	Lecture Discussion Problem Solving
Week - 4	LO-2 LO-3	Frame, Context, and Meaning-Making	Lecture Discussion Document/Text/Data Analysis
Week - 5	LO-3	Situational Framing: Interaction, Roles, and Rules	Lecture Discussion Case Study
Week - 6	LO-3 LO-5	Attribute Framing and Positioning	Lecture Discussion Case Study
Week - 7	LO-4	Framing Risky Choices	Lecture Question & Answer Case Study
Week - 8	LO-4 LO-6	Action Framing: Designing Behavior-Oriented Messages	Lecture Brain Storming Practice/Practical Work/Workshop
Week - 9	LO-5	Issue Framing: Definition Contests and Competing Frames	Lecture Discussion Case Study
Week - 10	LO-4 LO-5	Responsibility Framing and Crisis Communication	Lecture Discussion Case Study
Week - 11	LO-5	News Framing and the Role of PR Sources	Lecture Critique/Critical Reading Document/Text/Data Analysis
Week - 12	LO-6 LO-7	The Relationship Between Message, Language, and Frames: Narrative Framing and Framing Devices	Lecture Brain Storming Practice/Practical Work/Workshop
Week - 13	LO-5 LO-6	Case Analyses + Group Presentations	Discussion Team/Group Work Case Study
Week - 14	LO-4 LO-7	Evaluating Framing Processes	Lecture Question & Answer Discussion

Quality Education

Innovation Skills

Open-Ended Test Multiple Choice Test Performance Assessment (Individual/Panel-Based) Project Homework Presentation

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)