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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Algorithmic Persuasion and Behavioral Communication
  6. Learning Outcomes
  • Description
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Last Updated: 21/05/2026
# Learning Outcome
LO-1 Explains the concept of algorithmic persuasion within an advanced theoretical framework.
LO-2 Analyzes the individual and social effects of AI-supported persuasion mechanisms.
LO-3 Interprets behavioral communication models in relation to algorithmic systems.
LO-4 Evaluates micro-targeting and data-based orientation strategies with scientific criteria.
LO-5 Discusses the ethical, legal, and political dimensions of algorithmic persuasion processes.
LO-6 Develops an original research proposal based on international academic literature.
LO-7 Produces projects, articles, and presentations focused on algorithmic persuasion.

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