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  1. Graduate School
  2. Department of Advertising and Public Relations
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  5. Algorithmic Persuasion and Behavioral Communication
  6. Description
  • Description
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Last Updated: 21/05/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ638 - Algorithmic Persuasion and Behavioral Communication II. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. NECİP SERDAR SEVER
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended none
Recommended Resources None
Work Placement none
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to the concept of algorithmic persuasion and basic approaches
Week - 2 Behavioral communication and cognitive orientation theories
Week - 3 Artificial intelligence, data, and algorithmic decision-making
Week - 4 Micro-targeting and behavioral modeling
Week - 5 Platform economy and surveillance capitalism
Week - 6 Algorithmic bias and ethical issues
Week - 7 Mid-term evaluation and literature presentations
Week - 8 Algorithmic persuasion in political communication
Week - 9 Data-based orientation in advertising
Week - 10 Perception management in digital platforms
Week - 11 Deepfake, disinformation, and persuasion
Week - 12 Academic research projects workshop
Week - 13 Project presentations
Week - 14 General evaluation and final project presentation

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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