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LO-1
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Defines the basic concepts and particular characteristics related to sports marketing. |
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LO-2
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Analyses the consumer and the industrial market in sports. |
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LO-3
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Explains the relationships and differences between sports marketing and macro-micro environmental factors. |
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LO-4
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Recognizes marketing information systems and marketing research applications in the sports area. |
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LO-5
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Explains the market segmentation, positioning and selecting target markets based on sports. |
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LO-6
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Explains the marketing mix elements. |