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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Sport Marketing Communication
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ452 - Sport Marketing Communication VIII. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for stuents to take PZL403 Sports Marketing, SPY401 Sponsorship in Sports Administration courses.
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Objectives of sports marketing course and basic sources related to the course
Week - 2 Sports Industry and Sports Marketing
Week - 3 Sports Marketing Management
Week - 4 Information System in Sports Marketing and Marketing Research
Week - 5 Consumer Behavior
Week - 6 Segmentation and Positioning
Week - 7 Sports Marketing Mix and Characteristics of marketing mix
Week - 8 Sports Product
Week - 9 Sports Product
Week - 10 Pricing Decisions
Week - 11 Distribution
Week - 12 Promotion: Advertising, Public Relations
Week - 13 Promotion: Personal Selling, Sale Promotion
Week - 14 Sports Sponsorship

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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