Anadolu Info Package Anadolu Info Package
  • Info on the Institution
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Digital Marketing and Social Media
  7. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
# Learning Outcome
LO-1 explain the concepts and the development of network economy
LO-2 evaluate the effects of digital technologies and economic conditions on the consumers
LO-3 define the primary and secondary sources of data by using digital technologies
LO-4 evaluate product development and innovation strategies in the new economy
LO-5 compare pricing strategies that can be used on the Internet.
LO-6 analyse and evaluate social media campaigns
LO-7 analyse and evaluate other marketing campaigns realized through digital technologies

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