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LO-1
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Distinguishes the content of marketing and its approaches. -Defines the concept of marketing and its content. - Associates some concepts related to marketing. -Compares basic marketing approaches, -Illustrates new marketing trends. |
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LO-2
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Evaluates hot to determine market opportunities and target market. -Distinguishes environmental factors in marketing. -Explains marketing information system and marketing research. -Defines the types of market and consumer behaviors. -Illustrates market segmentation and strategies of target market selection. -Illustrates positioning strategies. -Defines the process of marketing planning. |
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LO-3
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Classifies the marketing mix offered by the business to the market. -Distinguishes the product and the services. -Illustrates product strategies. -Defines marketing channels and retailing. - Distinguishes the concept of pricing and its strategies. -Illustrates the promotion mix. |
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LO-4
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Describes international marketing. -Illustrates internationalization motives. -Distinguishes theories of internationalization. -Defines the environmental factors in international marketing. - Defines international marketing strategies. |