|
LO-1
|
Students will be able to define the concept of Business to Business (B2B) Marketing. |
|
LO-2
|
Students will be able to explain the development of B2B Marketing. |
|
LO-3
|
Students will be able to explain buyer behavior. |
|
LO-4
|
Students will be able to relate the concepts of customer acquisition, loyalty and satisfaction in the B2B Market. |
|
LO-5
|
Students will be able to demonstrate customer experience management and the customer journey. |