Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL622 - Business to Business (B2B) Marketing Strategies	II. SEMESTER	3 +0	7.5

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. NEZİHE FİGEN ERSOY ARCA
Mode of Delivery	This course is done face to face.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite for this course.
Courses Recomended	It is recommended to take Industrial Marketing course from the Department of Business Administration during the undergraduate period.
Recommended Resources	Jared R. Fabac, The Industrial 8Marketing) Revolution, IUniverse books, 2013John Barret, B2B Costomer Insight, IAP, 2012Hugh Taylor, B2B Technology Marketing,taylor Market Inc., 2013Ed Peelen, rob Belman, Customer Relationship Management, Second Edition, Pearson, 2013Ross Brennan, Louise Canning, Raymond McDowell, Business to Business Marketing, AMS, 2010Frederick Webster Jr., Industrial Marketing Strategy, Third Edition, 1991Michael Morris, Industrial and Organizational Marketing, Second Edition, 1992Binghan, Gomes, Knowles, Business Marketing, third Edition, Mcgraw-Hill, 2005
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Fundamentals of B2B marketing
Week - 2		B2B Marketing Theory
Week - 3		Relationship Marketing
Week - 4		network Theory
Week - 5		Customer Behaviour Models in B2B
Week - 6		Analysis of Buying Center
Week - 7		Analysis of Selling Center
Week - 8		Customer Acquisition and Loyalty
Week - 9		Customer satisfaction in the B2B Market
Week - 10		Customer Experience Management in the B2B Market
Week - 11		Managing of customer insight and foresight
Week - 12		Customer Relations Management
Week - 13		Customer journey analysis
Week - 14		Case study

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)