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LO-1
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Defines basic concepts about advertising narrative. |
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LO-2
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Explains the relationship between advertising, art and creativity. |
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LO-3
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Explains the relationship between advertising, culture and popular culture. |
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LO-4
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Understands the importance of the story phenomenon and storytelling in advertising. |
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LO-5
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Discusses the transformation of advertising narrative in the digital age. |
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LO-6
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Analyzes advertisements from an interdisciplinary perspective. |