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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Advertising Narrative and Analysis
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ541 - Advertising Narrative and Analysis I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. SERDAR YILDIZ
Mode of Delivery Face to Face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional program component for this course.
Recommended Resources -
Work Placement -
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Advertising Narrative
Week - 2 Relationship between Advertising and Art
Week - 3 Advertising, Literature and Narrative
Week - 4 Advertising and Modern Art Movements
Week - 5 Advertising and Postmodernism
Week - 6 Advertising, Culture and Popular Culture
Week - 7 Storytelling in Advertising
Week - 8 Intertextual Advertising Analysis
Week - 9 Transformation of Advertising Narrative in the Digital Age
Week - 10 Creativity in Advertising in the Data-Driven Age
Week - 11 Digital Storytelling
Week - 12 Transmedia Storytelling
Week - 13 Advertising Analysis Techniques
Week - 14 Advertising Analysis Practice

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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