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LO-1
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Understands the meaning of cognitive processes such as perception, attention, learning and memory in neural networks and especially in emotion and consumer research. |
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LO-2
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Understands and interprets the effects and importance of emotions on consumer decision making. |
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LO-3
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Have knowledge of current applications of neuroscience and fields and methods of neuromarketing in consumer research. |
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LO-4
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Learn to think critically about the current uses of neuroscience in industry. |
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LO-5
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Discusses the limitations of consumer neuroscience and describes what types of questions can be answered by which techniques. |