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LO-1
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Have knowledge about digital content marketing. |
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LO-2
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Gains basic knowledge about digital content marketing tools. |
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LO-3
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Have knowledge about social media platforms and consumers' social media usage habits. |
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LO-4
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Have knowledge of digital content marketing analysis and measurement tools. |
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LO-5
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Gain knowledge about how to use digital content marketing analysis and measurement tools in academic studies. |