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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Digital Content Marketing Methods
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ536 - Digital Content Marketing Methods II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ
Mode of Delivery This course will only face-to-face training
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Students taking this course do not need to have taken any courses before.
Recommended Resources There are no required resources, but the following resources are recommended:- Krowinska, A., Backhaus, C., Becker, B., & Bosser, F. (2023). Digital Content Marketing: Creating Value in Practice. Taylor & Francis.- Sponder, M., Khan, G. F., & Feroz, A. K. (2018). Digital analytics for marketing. New York: Routledge.- Gülmez, E. (2021). Dijital İçerik Pazarlaması. Anadolu Üniversitesi Yayınları
Work Placement There is no internship or any other practice that students need to do regarding the course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of Content
Week - 2 Digital Content Marketing
Week - 3 Digital Content Marketing Tools
Week - 4 Social Media in Terms of Digital Content Marketing
Week - 5 Social Media Platforms
Week - 6 Video in Terms of Digital Content Marketing
Week - 7 Video Platforms in Terms of Digital Content Marketing
Week - 8 Podcast in Terms of Digital Content Marketing
Week - 9 Website and Blogs in Terms of Digital Content Marketing
Week - 10 Influencer Marketing in Terms of Digital Content Marketing
Week - 11 Transmedia Marketing
Week - 12 Digital Content Marketing Analysis and Measurement Tools
Week - 13 Practice: Digital Content Marketing Analysis
Week - 14 Practice: Digital Content Marketing Analysis II

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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